Bob's 8CD Superset Bob's 8CD Superset is now released internationally. This 9.5 hour CD series is a complete course on business and marketing in today's new business climate. This CD series will show you why Bob lectures at universities around the world and why the world's leading companies engage him. Chapters include: - The Need For A New Approach To Business - How To Predict And Embrace Change - Internet Commerce - Conducting A Business - Formulate A Clear Business Vision - Research Is The Foundation For Success - Know What Business You Are In - Your Name & Image Are Critical Success Tools - Consumer Purchasing Benefit - Success Is About The Customer, Not The Products - Sell Emotional Benefits Not Features - Positively Outrageous Service Is Great Business - Add Value To Every Transaction - Building Your Brand & First Recall - Where And How Do You Offer Your Product - Close The Sale By Reversing The Risk - Cut Through The Clutter - Persistance Pays - Summary Of The Keys To Successful Business Downloads Foreword (23.55 KB) Order Online Order a signed copy of Bob's 8 CD Superset, Kick Ass Marketing, Online!