Overview
Australian born and 17 year Los
Angeles resident Bob Pritchard has enjoyed an extraordinary 30
year career. His unique sales, marketing, and motivational
ability has taken Bob from sharing a two room apartment as a
child with three generations of family to international
success as a businessman, marketer and speaker. His outside
the square philosophy has led to Marketforce One Inc. being
represented in the United States, Europe and Australia working
with corporations, sports and entertainment entities.
Bob Pritchard is a recipient of the highly prestigious
'International Marketer of the Year' Award, the OSCAR of the
Marketing Industry!
Bob was awarded the accreditation
CSP (Certified Speaking Professional) by the Federation of
Speaking Professionals, recognising his commitment to ongoing
education, proven speaking experience and ethical behaviour.
CSP (Certified Speaking Professional) CSP is the
highest accreditation available to speakers internationally.
Members holding this accreditation have demonstrated
professional commitment and expertise with over 100 clients
for at least five years.
It Was a Tough
Beginning:
Born in a dilapidated inner city suburb,
Bob spent his first seven years in a small apartment with
eight family members. Losing his father when he was young, a
mother with cancer and a handicapped sister, times were pretty
tough.
To make ends meet, Bob began his morning
delivering milk and after school he sold newspapers, while
weekends were spent selling snacks at sports events and
scavenging and selling scrap metal. He built his first bike
from parts that he found over a period of many months at the
local dump. Despite this schedule, Bob did well at school and
once he reached his teens he began singing rock and roll at
local dances.
From Local Halls to National
Exposure:
After ten years as a performer to pay for
his tertiary education, and with over 400 singing and dramatic
television appearances, and numerous successful recordings to
his credit, Bob retired from performing to pursue his business
and marketing career.
His first endeavors were in the
entertainment arena, staging events, including 38
presentations at the Sydney Opera House. During this period he
created the Australian Pops Orchestra.
For the next
decade, Bob became involved in many business ventures,
primarily involving the marketing of products, before joining
Rupert Murdochs News Limited. Bob then became Marketing
Director for Australia’s richest man, Kerry Packer’s PBL
Marketing. At PBL, Bob’s responsibilities included marketing
major Australian movies, the 7 nation World Series Cricket
competition, Formula One motor racing, Skins Golf, health
Clubs, and tours such as Opera legend Kiri Te Kanawa.
In 1984, Pritchard conceived and engineered the first
privatization and Stock Exchange listing of a sports team in
Australia becoming CEO of the organization which owned both a
professional football and basketball team. His achievement in
increasing sponsorship, attendance and media exposure for the
football team is the subject of a book and a television
documentary.
Moving To
America:
Following this success, Bob moved to the
United States where Marketforce One was established.
Pritchard, and Marketforce One, Inc. have created;
incentive programs for Japan’s giant Nissay Insurance; staff
motivation video and intranet communications system for
Citicorp; promotions for Ford; hospitality programs for
Wilkinson Sword; global TV exposure for General Mills; retail
shelf space for Southern Cross Snack Food; sampling programs
for Dentsu; logos and brochures for Global Sports; 16 country,
five continent multi-million dollar lifestyle project for The
Coca-Cola Company; sponsorship programs for Anheuser Busch and
unique positioning vehicles for Vons Grocery chain. His
“Goosebumps” promotion for Frito Lay’s Smiths Snackfood
Division resulted in a sales increase of 64.5 % ( $115
million).
Please click here for
more of Bob's amazing story.
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