Yearly Archives: 2011

With the passing of Steve Jobs, here are some quotes on leadership we can all reflect on. “Innovation distinguishes between a leader and a follower.” – Steve Jobs “The people who are doing the work are the moving force behind … Continue reading →

Bobpritchard the business leaders advisor   August began frenetically, a week in the United States with the release by John Wiley and Son, the world’s largest Business Book Publisher, of my 5th book, “Kick Ass Business and Marketing Secrets”.   … Continue reading →

Social media is a powerful new communications medium that reaches over 350 million people a day.  So what is social marketing? It is a rethinking of marketing opportunities so that they are:   Disseminated via social interaction Using highly accessible … Continue reading →

Business is certainly tougher now than it was this time last year. When things are good, it is easy to make money.  When there is a big shake up in the market such as the recession, the question is “What … Continue reading →

When the economy is good, companies focus on sales.  When it slows down, the focus shifts. Businesses behave in one of three ways. The Ostrich -                                    Preserve status quo and hope for the best The Headless Chicken -            … Continue reading →

There is a greater opportunity for DM now than at any other time Three reasons for this: Firstly, media proliferation, increased segmentation, media creep, increased content, time challenged public, consumer cynicism, increased access to information etc Secondly, and most importantly, … Continue reading →

Add social bookmark links to your most important web pages and/or blog posts to improve sharing. Build blogs and teach conversational marketing and business relationship building techniques. For every video project purchased, ensure there’s an embeddable web version for improved … Continue reading →

This Months Article- Let the ’4% Factor’ Change Your Business Budgets continue to be slashed. Brands are disappearing. Media is getting more fragmented. The only thing getting bigger is our federal deficit. So as a marketer, how do you capitalize … Continue reading →

Advertising Overview   –  By  Bob Pritchard I have outlined below the points that are important with respect to advertising and any form of communication. The following elements drive successful communication, be it advertising, a letter, email or other form … Continue reading →

Branding to Create Profit   Successful design must be built around a strong backbone of meaning. In today’s world we are flooded with images, messages, graphic design and advertising from every direction all day every day. There are so many … Continue reading →