Yearly Archives: 2011

This Months Article- How to get Fantastic Results from Advertising I have outlined below the points that are important with respect to advertising and any form of communication. The following elements drive successful communication, be it advertising, a letter, email … Continue reading →

This Month’s Article – Why Killer Service is a Bottom Line Changer. There is only one Boss- the Customer.  And he can fire everyone else in the company, from the chairman down – simply by spending his money somewhere else.  … Continue reading →

Newsletter…TEAMWORK Research has shown that companies perform better when constructed of team units consisting of up to 10 people. Highly effective teams can achieve extraordinary results for reasons not unlike ‘Best Ball Golf’. While 4 scratch golfers may all consistently … Continue reading →

This Month’s Article- “Communicating is the Key to Wealth” Research has consistently shown that behavioural characteristics can be grouped together into four different styles.  People with similar styles tend to exhibit specific types of behaviour common to that style.  A … Continue reading →

Newsletter The Future of Retailing This Month’s Article – The Future of Retailing Retailing in the next 10 years will change dramatically due to:   Influence of new media Retail growth slow or stagnant Retail has limited catchment area Media … Continue reading →

Every Business Can Benefit from Social Media The business evolution (or is it the revolution?) is occurring very rapidly and the business, marketing and advertising industry is struggling to keep up.   For example, there is a disconnect between the excellent … Continue reading →

At the age of 40, King Gillette was a frustrated inventor, a bitter anticapitalist, and a salesman of cork-lined bottle caps. It was 1895, and despite ideas, energy, and wealthy parents, he had little to show for his work. He … Continue reading →

Corporate Lesson 1 A man is getting into the shower just as his wife is finishing up her shower when the doorbell rings. The wife quickly wraps herself in a towel and runs downstairs. When she opens the door, there … Continue reading →

Fourteen elements are critical to a successful business: Vision and a customer-centric Corporate Culture; strong, passionate Leadership and Management; efficient Manufacture and Distribution; high Productivity; Differentiation from competitors; efficient Pricing; developing a market Niche; excellent Communication to your team and … Continue reading →