Yearly Archives: 2012


ROI Debate Still Rages

When it comes to business, only three words really count. They are  – Return on Investment. I have always been amazed that business executives in general and marketers in particular have managed to avoid measuring every marketing initiative. Sure, many … Continue reading

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Ovations International 25th Year Celebration

Ovations International put on a great Event – Celebrating their 25th year –  Great Audience response. Congratulations to the Ovations team for your 25th year in business. Click on the link below to view Bob Pritchard  in action Bob Pritchard … Continue reading

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In Business You Must Differentiate Yourself

email answered on “The Bob Pritchard Radio Show” Our second email is from Alistair Watson from Hampstead  near London.   Alistair says…………… Dear Bob, although you are obviously Australian most of your examples and interviews are American. We have some … Continue reading

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How Do I Get and Retain Customers

from “The Bob Pritchard Radio Show” But, right now let’s talk about a few of the challenges facing small business today. I’m sure a lot of you can relate to some of these issues. One question that keeps coming up … Continue reading

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How To Add Value To Business Transactions

email answered on “The Bob Pritchard Radio Show” Our second email is from Margaret Hayes who has a hairdressing salon in Amherst, New York.   Margaret writes…….. great show Bob, very informative. I also bought your book, and for a … Continue reading

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Focus On What Makes A Profit

email answered on “The Bob Pritchard Radio Show” My first email today is from John Roberts in Phoenix Arizona. John, that is just down the road from our studios in Tempe.   John writes….. Dear Bob, I listen each week … Continue reading

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Know Who, Where and What Your Customers Need

from “The Bob Pritchard Radio Show” Another mistake businesses make is that they fail to determine specifically who their market is, where they are, and what their wants and needs are. Ninety percent of businesses never precisely determine who their … Continue reading

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Advertisements Must Be About The Customer, Not The Advertiser

from the “Bob Pritchard Radio Show” But, right now let’s talk about a couple of the mistakes that companies make that are simple but could also cost them their business. So many businesses focus on themselves, and not on the … Continue reading

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Business In The United States Is About To Boom

The recent recession has been the worst since the great depression but there are strong signs that the economy is in the beginnings of a strong recovery. The largest US corporations are using the recession as an opportunity to restructure … Continue reading

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How To Get Business When Times Are Tough?

email answered on “The Bob Pritchard Radio Show” Our second email is from Alison Toomey who has a graphics studio near Chicago.   Alison writes……..Thanks for your show, it is a great help to small businesses like me who can’t … Continue reading

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