International Business Consultant
Bob Pritchard Bsc. CSP. AISMM and his team of business and marketing experts are acknowledged as among the very best in the world. Specializing in SME’s and early stage businesses the Pritchard team has taken start-ups to highly successful IPO’s, small businesses into global joint ventures, concepts to international reality, even a $115 million increase in sales in 3 months for a Frito Lay subsidiary.
From providing advice on a specific business area or giving your company a full check up from the front door to back door, the Pritchard team are commercial, logical and pragmatic. They get result for clients.
Bob sits on the Boards of several Publicly listed and private companies as well as having been the CEO of two publicly listed companies. He has extensive knowledge of business, marketing, regulatory, financial, strategy, franchising and personal issues.
With clients in the North, Central and South America, Europe and Australasia, the Pritchard team specialize in:
Determination of the most appropriate business model
The success or failure of a business can depend on the determination of the correct business model. Most industries offer several potential business models and selection of the correct option can be crucial to your success.
Effective business and tax structures
It is critical to have an effective business structure to ensure effective and efficient operation within acceptable cost parameters for the industry. It is also important to minimize tax liabilities through effective planning. This is particularly true for companies which operate across different jurisdictions.
IP protection
You must protect your IP through patents, trademarks, copyright or trade secret, depending on what is the most appropriate for your product or service, holding your IP in an arm’s length entity from your trading company to maximize protection.
Business strategies
Bob has created 18 separate elements essential to creating a successful business strategy. Failure to correctly and thoroughly analyse any one of those elements can cause a business to be unsuccessful. This detail is essential to determine what funds and resources are really needed to execute the strategy.
Business plan to implement the strategy
The step by step, chronological plan to implement the business strategy is determined.
Marketing strategies
Once the business strategy is in place, the marketing strategy can be created. This will include the name, image, logos, customer purchasing benefit, risk reversal, added value, customer service policies and neuro linguistic considerations, among others. The product or service must be differentiated clearly from competitors and the hot button sales drivers determined.
Marketing plan to implement the strategy
The plan to implement the strategy is created. The marketing mix is determined combining traditional media and new media, PR, hospitality, promotions, social networks, web strategy etc, with a matrix to measure the ROI of all marketing and advertising investment.
Attracting the appropriate Board and Management
It is extremely difficult to manage a business successfully. More businesses fail due to lack of the correct skills at board and management level than because of lack of funds or economic conditions. It is essential that a correct balance of skills is in place in Board and Management.
International expansion
When considering expansion, a number of factors need to be analyzed. Expansion takes a lot of careful planning. It is very easy to fail.
Joint ventures, licensing or distribution partners.
There are several options when expending your business, all with different cost, legal and responsibility ramifications. Making the right choice takes expert consideration.
Funding
Companies usually underestimate the level of funding required and fail to consider other options to achieve their goals that are less expensive in terms of funds and equity. Investors require specific information and some 95% of companies don’t receive funding because their documentation is inappropriate and they don’t have the right contacts.
Exit strategy
At some point most shareholders in a business want to cash out part or all of their equity. This is usually achieved by a trade sale or IPO. Creating the environment that maximizes your return requires a specialist skill set and excellent contacts.
When you engage the Pritchard team, your project will be evaluated global experts with experience in your field. Only after a thorough analysis will the team begin to develop the strategies for your business. We don’t make our money until you are successful, so we ensure that no stone is left unturned, and the concepts we create are exceptional.
If we don’t believe we can make your business extremely successful, we will NOT take on your project.
