Bob Pritchard BSC. CSP, AISMM
- Thirty years experience as a business / marketing troubleshooter and consultant
with many of the world‟s leading companies, including The Coca-Cola Company, Citibank, Anheuser Busch, Mercedes Benz, Frito Lay and dozens more. In sport, Bob directed corporate relationships for The Los Angeles Raiders, World Heavyweight Champion Evander Holyfield, Legends Tennis, Skins Golf and Indy Racing teams. This has provided a wide variety of experience with a vast number of business, marketing and leadership issues in many diverse industries. - Los Angeles based businessman, entrepreneur and marketing consultant for 19 years working in Europe, North and South America, Australia and Asia. Global specialist in
business development with SME‟s. - CEO of Marketforce One Ltd., a business and marketing strategy company and Marketforce One Media Ltd., a media content development company with offices in the United States, Australia and Europe.
- Bob sits on the Board of Directors of six companies of diverse interests and is CEO of Marketforce One, a leading international marketing company.
- Bob is a consultant to Shannons Way, a leading global specialist in Behavioral Change.
- Marketing Director for Publishing & Broadcasting Limited (PBL) with vast media, sports and entertainment interests as well as with News Limited with media and entertainment related interests.
- Winner of the “International Marketer of the Year” award for the global promotion for “100 Years…100 Movies” in 1999 for the American Film Institute. This event was the celebration of 100 years of Hollywood movie making and included a global television special, a special edition of “Newsweek” and over 1000 hours of US television dedicated to the top 100 movies of all time. Other winners of the award include Steve Jobs (Apple), Jeff Bezos (Amazon), Andrew Oh (LG Group), Kenneth Strottman (Strottman International) and Jorma Ollila (Nokia).
- Ten years experience as a speaker / trainer at over 1,500 conferences, including 91 Fortune 500 companies. This has required understanding a broad range of company issues and problems, a close understanding of the marketplace and its trends and listening to the views and perspectives of some of the world‟s top business leaders such as Bill Gates, Richard Branson, Dame Anita Roddick, Neil Armstrong etc.
- Bob was the Keynote speaker for the following major global business events:
- American Advertising Association;
- American Marketing Association;
- The Marketing Forum Europe;
- Marketing Forum Italia;
- American Chamber of Commerce Marketing Forum Australia;
- World CRM Conference France;
- Hellenic Management Institute (Greece);
- Hellenic Marketing Association (Greece);
- American Institute of Sales, Marketing and Management;
- Australian Institute of Sales, Marketing and Management.
Confirming that Bob is one of the most relevant and in-demand business speakers in the world today.
- Bob has presented to major corporations and associations in: The United States, Canada, Mexico, Puerto Rico, Brazil, England, Wales, Ireland, Scotland, Costa Rica, Germany, Italy, France, Spain, Switzerland, Australia, New Zealand, Singapore, Hong Kong, Thailand, Turkey, Saudi Arabia, United Arab Emirates, Malta, Greece, South Africa, Kenya, Japan, India, South Korea, Indonesia, Netherlands, Belgium, Argentina, Pakistan, Philippines, Austria, Norway, Denmark, Czech Republic, Finland, Hungary, Kenya, Fiji, Greece, Hungary, Malaysia, Monaco, Poland, San Marino, Sweden, Iran.
- In December 2010, Bob signed a major publishing deal with Wiley Publishing in New Jersey, one of the biggest business publishers in the world and the publisher for over 350 Nobel laureates. His new 100,000 word “bible” for the business and marketing industry will be released globally in multiple languages in August 2011.
- Patron of the American and Australian Institute of Sales Marketing and Management.
- Joint winner of a Clio award and the winner of 4 Silver Telly awards for work with Citibank.
- As CEO of publicly listed company Powerplay International Limited – a television,
media and sports conglomerate, Bob obtained vast experience balancing the
requirements and obligations of a public company to the Stock Exchange, the market, the corporation, its strategic alliances and its shareholders. - Chief Executive Officer of Sportsplay Television Limited – one of the three pioneers of “cable” Television in Australia in 1986.
- Chief Executive Officer of The Sydney Football Club – a team in Australia’s premier
football competition, The Australian Football League, prior to joining the marketing
executive of the Los Angeles Raiders in the NFL. Pritchard took the company to a public
listing on the Australian Stock Exchange, a first for an Australian sports team. - Marketing Director for the Inaugural Formula One in Australia. Responsible for Government negotiation, establishment of the course, the format and staging of the week long event, all marketing, corporate negotiation, ticket sales, licensing, sponsorships. Led a team of 10 marketing and promotion professionals and hundreds of project specialists.
- Created a customer relationship and “awesome service” program at every level of the business, for Nippon Travel (the world‟s second largest business travel company), which resulted in a $105 million profit turnaround in the first 12 months of its implementation.
- Created a media, in-store, on-pack promotion for Frito Lay in a strategic
relationship with Scholastic, which resulted in an increase in sales for Frito Lay of $115 million in a 3-month period. - Has sold over $200 million in corporate sponsorships globally.
- Created lifestyle promotions and tie-ins for Coca-Cola in 16 countries, working with licenses, distributors, retailers and media to create major “incremental product sales “programs in individual countries, accounting for different cultures, different regulations and diverse media channels.
- Created the 100 Year centenary celebrations of American movies on behalf of the American Film Institute. Worked with all major film studios (the first time they had ever worked together), corporations and media globally. The result was $40 million in sponsorship, 1000 hours of television time on Turner Networks, special edition of Newsweek, promotions in every General Motors and Blockbuster outlet in the USA and a 90 minute global TV special with Tom Cruise and Steven Spielberg.
- Global Ambassador for Kidney Health – Bob was recognized by Her Excellency the Hon. Ms. Quentin Bryce AO, Governor General of Australia for his work with Kidney Health.
- Committee member for The Golden Stave, the Music and Entertainment Industry organisation that raises funds for worthy children’s charities.
- Television and live performer for 15 years, appearing in some 400 television shows as a singer and actor, several recordings including one top 10 hit. Also promoted over 50 concerts including 34 at the Sydney Opera House.
- Bob was on the board of the Miss Australia Quest 100th Anniversary.
- Author of 5 best selling books across the world, “Complex Marketing Made Simple“ sales exceeding 100,000 copies. Also 4 CD business sets and contributor to magazines on Business, Marketing and Franchising across the world.
- World Series Cricket – was the marketing director for the Kerry Packer, World Series Cricket, one-day cricket revolution in seven countries. Responsibilities included managing and marketing the athletes, marketing, promotion, licensing, television rights, and sponsorship.
- One of the founders of Masterminds – which worked with hundreds of SME’s to educate them on business practices; marketing techniques; customer service; developing return on investment; creating Key Performance Indicators, and developing loyal, higher value customers.
- Bob’s worldwide experience assists businesses in all countries to benefit from the trends, developments and initiatives of others. For the past 20 years Bob has divided his time equally between the US, Australasia and Europe, bringing the best business and marketing practices from each region to his other clients.
- Bob’s clients include 91 Fortune 500 companies and includes: 3M, BMW, Microsoft, AT&T, The Coca-Cola Company, Sun Microsystems, Intel, Toyota, Morgan Stanley, Alcatel, Texaco, Ogilvy One, Citibank, Ford, Johnson & Johnson, Century 21, Pfizer, Anheuser Busch, GlaxoSmithKline, Mercedes Benz, AstraZeneca, DeloitteTouche, Hilton Hotels, Prudential Realtors, General Motors and over 1000 more companies.
Overview
Australian born and 25 year Los Angeles resident Bob Pritchard has enjoyed an extraordinary 30 year career. His unique business, marketing, and motivational ability has taken Bob from sharing a two room apartment as a child with three generations of family to international success as a businessman, marketer and speaker. His outside the square philosophy has led to Marketforce One Inc. being represented in the United States, Europe and Australia working with corporations, sports and entertainment entities.
Bob Pritchard is a recipient of the highly prestigious ‘International Marketer of the Year‘ Award, the OSCAR of the Marketing Industry!
CSP (Certified Speaking Professional)
Bob was awarded the accreditation CSP (Certified Speaking Professional) by the Federation of Speaking Professionals, recognising his commitment to ongoing education, proven speaking experience and ethical behaviour. CSP is the highest accreditation available to speakers internationally. Members holding this accreditation have demonstrated professional commitment and expertise with over 100 clients for at least five years.
It Was a Tough Beginning
Born in a dilapidated inner city suburb, Bob spent his first seven years in a small apartment with eight family members. Losing his father when he was young, a mother with cancer and a handicapped sister, times were pretty tough.
To make ends meet, Bob began his morning delivering milk and after school he sold newspapers, while weekends were spent selling snacks at sports events and scavenging and selling scrap metal. He built his first bike from parts that he found over a period of many months at the local dump. Despite this schedule, Bob did well at school and once he reached his teens he began singing rock and roll at local dances.
From Local Halls to National Exposure
After ten years as a performer to pay for his tertiary education, and with over 400 singing and dramatic television appearances, and numerous successful recordings to his credit, Bob retired from performing to pursue his business and marketing career.
His first endeavors were in the entertainment arena, staging events, including 38 presentations at the Sydney Opera House. During this period he created the Australian Pops Orchestra.
Bob Moves to the Business Big League
For the next decade, Bob became involved in many business ventures, primarily involving the marketing of products, before joining Rupert Murdochs News Limited. Bob then became Marketing Director for Australia’s richest man, Kerry Packer’s PBL Marketing. At PBL, Bob’s responsibilities included marketing major Australian movies, the 7 nation World Series Cricket competition, Formula One motor racing, Skins Golf, Health Clubs, and tours such as Opera legend Kiri Te Kanawa.
Bob Becomes CEO of Public Company
In 1984, Pritchard conceived and engineered the first privatization and Stock Exchange listing of a sports team in Australia becoming CEO of the organization which owned both a professional football and basketball team. His achievement in increasing sponsorship, attendance and media exposure for the football team is the subject of a book and a television documentary.
Moves To America
Following this success, Bob moved to the United States where Marketforce One was established. Pritchard, and Marketforce One, Inc. have created; incentive programs for Japan’s giant Nissay Insurance; promotions for Ford; hospitality programs for Wilkinson Sword; global TV exposure for General Mills; retail shelf space for Southern Cross Snack Food; sampling programs for Dentsu; logos and brochures for Global Sports; 16 country, five continent multi-million dollar lifestyle project for The Coca-Cola Company; sponsorship programs for Anheuser Busch and unique positioning vehicles for Vons Grocery chain. His “Goosebumps” promotion for Frito Lay’s Smiths Snackfood Division resulted in a sales increase of 64.5 % ( $115 million).
Pritchard was appointed as a consultant to Fox Studios for their 260 acre working studios, entertainment, theater and restaurant theme park. He was also appointed to represent corporate interests at Darling Harbour in Sydney Australia, the fifth largest Summer Olympic Games site in history
Bob Wins Four Silver Telly Awards
Bob leads the business team that creates staff motivation, video and intranet communications for Citicorp and over two years wins four silver Telly awards awarded by their peers.
A History of Successes
Bob’s success in sport is exceptional; Marketing of Formula One Motor Racing; Skins Golf with Norman, Nicklaus, Ballesteros and Watson; World Series Cricket’; Katarina Witt 18 Olympians Asian Tour; World Champion Heavyweight Evander Holyfield, Legends Tennis, to name a few.
Bob Wins “International Marketer of the Year” Accolade
In 1997, the American Film Industry celebrated it’s centenary and Pritchard was selected to create the 18 month, multi-million dollar, global marketing campaign involving all the major studios and television networks. The Los Angeles Philharmonic Orchestra, The Environmental Media Awards featuring Mikael Gorbachev, Disney Chief Michael Eisner and CNN’s Ted Turner, have also numbered among Pritchard’s clients.
Bob was selected as the co-host of the 1998 Asia and Pacific region Miss Universe Quest telecast in 56 countries across the world. He also hosted the pilot of the television show ‘Dreams of Ordinary Men’ which recognized outstanding small business achievement.
Bob Joins The Board of Numerous Companies
After winning the “International Marketer of the Year” award Bob was sought after by companies for board positions. Bob is a director of publicly listed companies in the mining, telecommunications, entertainment and financial sectors as well as being on the board of several private companies. Bob is Chairman of AdvisorCorp Limited, a company with a Financial Services License that specializes in taking companies public, primarily on the European and US stock markets.
Bob Begins His Speaking Career
In the mid 1990’s Bob began to share his broad international business experience by speaking to corporations and business organizations.
Today, he numbers among his clients 91 of the Fortune 500, including Microsoft, Coca-Cola, Ford, Anheuser Busch, Morgan Stanley, Mercedes Benz, BMW, Toyota, American Express, AT&T, Alcatel, Lucent Technologies to name a few.
Bob Is A Global Success Story
Apart from still traversing the globe almost on a weekly basis, consulting to major corporations, working with small businesses to create strategic relationships internationally, he is one of the leading business and marketing speakers in the world. He is a regular contributor to television, radio, newspapers and magazines, has been featured on ’60 Minutes’ and other television programs around the world. The author of three internationally best selling books, a daily radio segment on small business tips, winner of two Clios and 4 Silver ‘Telly’ awards in the US, a sports success story that was the subject of a book and a TV documentary, guest lecturer at Universities in the US, Europe and Australia. He is an International Marketer of the Year and was awarded the prestigious Certified Speaking Professional (CSP) awarded by his speaking peers.
Bob Releases New Book and Nine CD Superset
Bob’s business “bible”, the 300 page “Kick Ass Business and Marketing Secrets….How to blitz your competition” is to be released globally by John Wiley and Sons, New Jersey, the world’s largest book publishers in August 2011. The 9 CD Superset of the same name will be released shortly after.
A New 2 Hour Business Radio program and Documentary
Bob is hosting a weekly two hour business program on radio LasVegasLive365 featuring commentary, interviews with the world’s top business people and talkback. Bob is also featured in the 90 minute documentary “Ultimate Business Mastery” featuring 10 people who have had a major influence on business.
What Makes Bob Successful?
Bob Pritchard has been described as a genius of vision, a great motivator, communicator and marketer. As a speaker he is known for his dynamic delivery, meticulous preparation and practical take-away value. Bob Pritchard is an extraordinary achiever.
“Thanks for helping to make the difference” Evander Holyfield World Champion Boxer
