Kick Ass Business and Marketing Secrets -
How to Blitz your Competition – The new Business Bible
Bob Pritchard
Hardcover – 288 pages
Released August 2011 – John Wiley & Sons Publishers
This is the one “Must Have” book in your business library. The step – by – step keys to enable your business to win in the new age of business and communication
A complete course on the rules of business and marketing for today’s climate
Testimonials:
“Kick Ass Business and Marketing Secrets” demystifies all that is sacred in business and marketing. If you read it they will come”.
Tim Draper, Draper Fisher Jurvetson. Board member Berkley Business School, instrumental to the success of Hotmail and Skype. The inventor of the practice and the terminology ‘viral marketing’.
“Bob has worked with our multi award winning business on a variant of business subjects. He is inspirational and colourful with an impressive proven and sustainable track record. I challenge anyone not to gain a fresh and innovative insight from this exceptional book.”
Edwin Bessant, CEO, Ceuta Healthcare Group. Representing all major pharmaceutical companies – in eight divisions in 87 countries.
“This is an amazing Book with many challenging concepts and conclusions regarding new marketing tools in a globalized market. This practicable book will get you thinking and as Bob says, “No matter what your history or your current situation, you can achieve it all if you begin today.”
Alfonso Roberes– International Sponsorship Manager Real Madrid CF. One of the world’s great football clubs.
“Bob’s keynote to our global conference was phenomenal, engagingly funny, highly energetic, educational, thought provoking and a little irreverent. This book is the same, highly educational and reflects `real world’ reality.”
Cecilia Chott. Leading Real Estate Companies of the World. A global network of 550 premier real estate firms with 4,600 offices and 140,000 sales associates in 30 countries around the world.
In this fast-paced, cluttered, and global marketplace, new influences are constantly affecting your business. Today’s sophisticated consumers are searching for products that meet an emotional need, have added value, and come with no purchase risk. They want environmentally friendly products, and it’s important that they buy from businesses that share their core beliefs. Despite these demands, effective marketing still comes down to knowledge, empathy, and communication. Kick Ass Business and Marketing Secrets offers a complete course on business and marketing, with simple, easily implemented rules for marketing success.
The author, “Mr. Marketer” Bob Pritchard, offers expert guidance to help you thoroughly research and understand your product, market place, and competitors.
▪ Delivers step-by-step advice on how to add value to every purchase
▪ Details various communication vehicles and advises on how to choose the most appropriate vehicle for your campaign
▪ Develops critical thinking skills to push you beyond your comfort level
With so many new sources of market pressure, there’s no room for poor marketing strategies. Get the new rules for marketing, and stand out from the rest.
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